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UTM Campaign Builder

Tag campaign links for Google, Meta, TikTok & more.

Google ValueTrack parameters are replaced at click time. A gclid is appended automatically when auto-tagging is on.

Google Ads dynamic macros

Click to insert into the last field you edited (or its usual field).

Your campaign URL

https://example.com/landing?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

Parameters

utm_source
google
utm_medium
cpc
utm_campaign
{campaignid}
utm_term
{keyword}
utm_content
{creative}

Save campaign to your profile

Sign in to save your work and reach it from any device.

What is a UTM link?

UTM parameters are tags you add to a URL so analytics tools (Google Analytics, GA4, and most others) can tell exactly where a visitor came from. A tagged link looks like example.com/?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale. Keeping these consistent is what makes campaign reporting trustworthy.

Pick the platform you're advertising on and this builder pre-fills utm_source and utm_medium for you, then offers that platform's dynamic macros — placeholders the ad platform swaps in at click time so each campaign, ad set, and ad is tracked automatically:

  • Google Ads — ValueTrack like {campaignid}, {keyword}, {creative}.
  • Meta (Facebook & Instagram) — {{campaign.name}}, {{adset.name}}, {{ad.name}}.
  • TikTok — __CAMPAIGN_NAME__, __AID_NAME__, __CID_NAME__.
  • Snapchat, ClickFunnels, email & more — sensible source/medium defaults and platform notes.

Everything runs in your browser — nothing is uploaded. Your recent links are saved locally so you can grab them again later.

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